Memorable Corporate and Business Signage
Effective branding is memorable.
There are even game apps available that test your knowledge of company brands and logos. Would your customers be able to guess your logo without your business name on it? If you aren’t sure, then it might be time to consider an upgrade to cohesive and effective company signage.
We aren’t just talking about the sign above the door to your business, but a comprehensive plan to make your company brand stand out from your competition. Signs are an integral yet underappreciated part of corporate marketing plans. Signs generate excitement and let people know they’ve reached their destination. Signs notify customers of sales, promotions and directions. Most importantly, signs that carry the same message through color, logo, shape and/or graphics will go a long way toward your bottom line.
The directional sign that points to the restroom can be just as important as the tall pylon sign in the parking lot featuring your business name and logo. Remember that the right signage has been proven to get people in the door.
Cohesive business signage starts even before the front door. If you are working with a limited budget, a storefront sign is where you should start. Bold and beautiful outdoor signage is the most effective way to catch the attention of potential customers. Professional attractive storefront signs drive traffic to your door. You don’t have to stop them there.
If the location of your business does not make it immediately visible to drivers, consider adding a pylon or monument sign that can be seen from the road. A pylon sign can be seen from great distances, especially if you choose the right lighting options. These are a great choice for retail establishments or car dealers. Monument signs reflect the professionalism of a medical office, bank or attorney’s office. Whether you are looking to scream “We’re over here” or provide a traditional classic look that says “This way please,” pylon and monument signs are a great addition to your signage plan.
Once inside, directional signs that carry the company name, logo and colors keep your brand in the forefront of customer minds. Reception signs can offer important information such as hours or highlight important policies. Even nameplates can be manufactured to reflect your company brand.
Take every opportunity to show off what your business is and what you can do for your customers or clients. If you are running a sale or special promotion, banners are a terrific way to promote temporary events and can easily be hung inside or outside.
Consider a vinyl wrap or magnetic signs for company or employee vehicles. Your company brand can be seen anywhere that vehicle goes. One of your customers out to lunch might see a car with your corporate brand on it and tell their companion “Hey, I shop there and it is a great place.”
Trust Dale Sign Service for comprehensive St. Louis custom sign solutions. We’ve been doing this for over four decades, so we know a thing or two about how quality signs from Dale Sign Service can help your business grow and succeed. From design to structural requirements, from colors to legal restrictions, from materials to lighting, our sign experts will navigate your sign experience from start to bright finish. Don’t delay. Call us today to start your company sign overhaul at (314) 966-2620.